Quick Query: Covario's Stephan Spencer on Mobile Commerce

Summary

These days more and more consumers access the Internet through their mobile phones. That’s because the new phones have the ability to connect to the web via mobile data networking services – called 3G . Of course for us, ‘the consumer’, this is a very interesting tool to use. But for the merchant it’s a possibility that brings a lot of complications with it. This possibility is selling all or most of their goods via mobile phone.


Because this new tool is a sudden change in sales, the merchant needs to adapt his website to interact and react better at changes in trade. That’s why nowadays a third party joins the trade between the consumer and the seller to transform the merchant’s website into a mobile optimized version - which is very efficient and easy to use.

In this article Stephan Spencer is such a third party. They interviewed him about his new company , of which the main goal is to transform all kinds of websites and platforms into mobile optimized pages. He explains how such a transformation works and if any platform or website is capable to undergo such a drastic transformation.

Personal opinion

I do believe that this change in trade is one of the future possibilities to make trade much easier and faster. More and more people are getting mobile phones with internet support. And more and more internet providers are making it possible that you can access the internet almost everywhere you want.

I’m also the owner of such a mobile phone; equipped with internet support, and I have to admit that it’s a very useful feature when you’re in need of information and you don’t have time to start-up your laptop or desktop. It’s also easy if you can’t get on your desktop and really needs to find an address , ...

Of course there are still some mayor problems with it , and I find it a bit raciest that only IPhone or Blackberry users can use this new application. At school we have also such an application for only IPhone users and it’s not that friendly to give them an opportunity and not every people !
All people are equal for the law, so why not for this application ?

Nicholas De Potter

http://www.practicalecommerce.com/articles/1679-Quick-Query-Covario-s-Stephan-Spencer-on-Mobile-Commerce