The products of Green & Black’s will carry the blue and green fair-trade logo. The company hopes that the full conversion of the chocolate products will be achieved by the end of 2011 in more than 30 countries. Sales of fair-trade products keep rising, for example last year, sales of fair-trade products grew to £635m, in 2010 it could break the £1bn barrier.
Each year farmers in the Dominican Republic get a fair-trade funding, approximately £300,000 a year. By supporting the farmers, it's possible to make new initiatives to improve the education, the quality and availability of the farmers, which will increase their income, ensure the cocoa industry and the supply of high-quality organic cocoa beans. The biggest reason for this is, chocolate has become a mainstream fair-trade product. Same as bananas, tea and coffee.
To my opinion fair-trade is a really good thing ! Green & Black’s has made a good decision choosing for this. More and more people prefer to buy fair-trade products. The products are maybe more expensive but the quality of the products is very good ! When consumers buy products stamped with the blue, green and black Fair-trade logo, it means they support a movement that gives farmers a fair price for their hard work. Our economy may be in a meltdown but we still support groups such as the Fair-trade Foundation, We give hard workers in the developing countries a chance to escape poverty ! How nice is that !
Source : http://www.guardian.co.uk/environment/2010/jan/28/fair-trade-ethical-living
I actually didn’t know the company Green and Black’s but I like the company because it makes chocolate! I think it’s a great idea that they are changing their concept into fair trade products. But honestly, I think it’s also a risk they are taking.
ReplyDeleteMaking fair trade products is a sign that this company cares about poor people so that’s very positive. Jeffrey said that sales of fair trade products keep rising but I don’t think that fair trade products are such a big success. These products are rather expensive and I don’t think that fair trade is a trend in our society.
But I am really a supporter of fair trade because I think poor farmers deserve also a fair pay but I’m just afraid that this concept won’t be successful.